大数据时代的企业战略决策:挑战与应对

Strategic Decision-making of Enterprises in Big Data Era: Challenges and Countermeasures

随着互联网的繁荣,互联网在经济领域中得到广泛应用,为企业战略决策提供了重要的数据资源。大数据对企业战略决策的影响关乎方方面面。然而,大数据有助于企业战略决策的同时,也带来了数据类型不够精细处理、技术普及不够广泛、过度依赖智能化技术、信息安全难以保障的弊端。未来企业管理者应充分认识到大数据发展的长期性,强化大数据人才培养,将经验与数据结合起来进行企业战略决策。

With the prosperity of the Internet,the Internet has been widely used in the economic field,which provides important data resources for enterprise strategic decisions.Big data's influence enterprise strategic decision in every aspect.However,big data is helpful to the strategic decision of enterprises,but also brings some disadvantages.For example,the data type is not fine enough,the technology popularization is not wide enough,the over-reliance on intelligent technology prevails,and the information security is difficult to guarantee.In the future,the managers of enterprises should fully realize the chronicity of big data's development,strengthen the talent training of big data,and combine experiences with data to make strategic decisions.