基于众筹模式SWOT分析的图书馆文化创意产品开发策略研究

SWOT Analysis and Strategy Study on Library's Cultural and Creative Products Development Based on Crowd-funding Mode

国家大力鼓励公共文化服务机构开展文化创意产品开发,国内图书馆纷纷开展了相关尝试,但创意度不足和同质化突出成为现阶段图书馆文化创意产品开发的主要问题。本文介绍了国内外图书馆文化创意产品的开发现状,引入众筹模式,结合SWOT模型,分析了图书馆开展文化创意产品开发活动中面临的优势、劣势、以及潜在的机遇和挑战,并就图书馆文化创意产品优化开发活动提出了几点对策。

The domestic libraries have launched attempts under the background of encouraging the development of cultural and creative products by public cultural service institutions.Lacking of originality and homogenization become the main problems during these activities.This paper introduces the development of library's cultural and creative products at home and abroad,puts forward the mode of crowd-funding.This paper expounds the strengths,weaknesses,potential opportunities and threats faced by the development of the library's cultural and creative products combined with SWOT,and puts forward some countermeasures.