高校校园文化活动特色和品牌化建设研究——以攀枝花学院为例

A Study on the Characteristics and Brand Construction of Campus Cultural Activities in Colleges and Universities:A Case Study of Panzhihua College

校园文化活动特色和品牌化建设,要在思想上解决对校园文化活动的重要性和必要性的认识,解决品牌活动建设的作用定位问题,提升建设品牌化的理念;要实现品牌活动的分级、分项目、分专业学科的领导,使管理规范化、制度化;要强化品牌活动的引领作用,使活动受众更加广泛;要挖掘、打造具有学科专业特色的品牌活动;要整合资源,打造校园大品牌。

The characteristics and brand construction of campus cultural activities should solve the importance and necessity of campus cultural activities,solve the role orientation of brand activities,and promote the concept of brand building.In order to achieve the classification of brand activities,sub-project and professional discipline leadership,to standardize and institutionalize management;to strengthen the leading role of brand activities so as to make the activities more widely available;to create brand activities with discipline and specialty characteristics;to integrate resources to create a large campus brand.