文化类电视节目文化记忆建构与传承——以央视《国家宝藏》节目为例

Cultural Memory Construction and Inheritance of Cultural TV Programs——Take CCTV's National Treasure as an Example

文化类电视节目在建构文化记忆时,也在传播和传承中华民族优秀文化。《国家宝藏》通过舞台戏剧表演建构文物的过去,借助专家解读阐释文物的基因,用守护人自身经历讲述文物的故事,在具有仪式感的舞台上建构文物的文化记忆;在影像化的创作传播中,实现记忆的再媒介化;在建构和传承文化记忆中,促进大众对民族文化的认同,树立并坚定文化自信,进而传播文物中蕴藏的优秀文化。

Cultural TV programs are spreading and inheriting the excellent Chinese culture when building cultural memory.National Treasure constructs the past of cultural relics through stage and dramatic performances.It interprets the genes of cultural relics with the help of experts,narrates the stories of cultural relics with the keepers'own protection experiences,and constructs cultural memories of cultural relics on the stage with a sense of ritual.The re-medialization of memory is realized through the creation and transmission of image.In the construction and inheritance of cultural memory,this program promotes the public's recognition of national culture,sets up and confirms the public's cultural confidence,and then disseminate the outstanding culture contained in cultural relics.