浅析互联网行业产品经理职能

Analysis of the Functions of Product Managers in Internet Industry

互联网产品经理是在公司中负责产品的计划和推广以及产品生命周期演化的一种职位。互联网行业产品经理的职能体现在市场调研及用户研究、产品规划及设计、项目管理、产品运营和市场推广五个方面,在互联网产品生命周期的不同阶段,产品经理的职能侧重点也各不相同^([1])。论文通过对互联网行业产品经理招聘的任职条件进行统计分析,总结出企业对互联网行业产品经理的能力要求。

Internet product manager is a position in internet companies responsible for product planning and promotion,and evolution of the internet product lifecycle.The function of product manager in internet industry is reflected in five aspects:market research and user research,product planning and design,project management,product operation and marketing.In each stage of the internet product lifecycle,the function of product manager is also different[1].Through the statistical analysis of the employment requirements of the product managers in the internet industry,this paper summarizes the ability requirements of the enterprises to the product managers in the internet industry.