浅析广告的新闻化现象

Analysis of the Advertising News Phenomenon

广告的表现形式是多种多样的,归根结底的目的只有一个,那就是让人们记住它、相信它。而新闻以其客观性、真实性、时效性等特点深受观众们的喜爱和信任。于是个别商家将广告与新闻相结合,推出了一系列新闻化的广告来误导消费者,欺骗消费者,这不仅影响了新闻媒体的公信力,同时也不利于广告行业的健康发展。简要分析了广告新闻化的原因并提出了一些解决方案,希望能对相关行业的同仁有所借鉴。

There are many different forms of advertising.There is only one purpose in the end,that is,let people remember it and believe it.The news is deeply loved and trusted by the audience with its objectivity,authenticity and timeliness.Therefore,individual merchants combined advertising with news and launched a series of news advertisements to mislead and deceive consumers.This not only affected the credibility of the news media,but also was not conducive to the healthy development of the advertising industry.This article provides a brief analysis of the reasons for advertising news and proposes some solutions,hoping to provide some reference for colleagues in related industries.