电视剧收视率预估的市场化操作模式构建探析

Analysis on the Construction of Market Operation Mode of TV Play Rating Estimation

随着大众传媒发展得越来越快,人们对娱乐消费的需求也在逐步地上升,在影视文化产业作品的制作生产过程中,因为成本的高投入和收益的高期望,所以特别看重市场变动可能造成的影响。由于电视剧收视率预估工作是平台进行播放投资前的必须分析,因此针对电视剧收视率预估的市场化操作模式构建也极其重要。

With the rapid development of mass media,people s demand for entertainment consumption is gradually increasing.In the production of film and television cultural industry works,due to the high cost of investment and high expectations of revenue,the impact of market changes may be particularly valued.Since the TV drama rating estimation work is a necessary analysis before the platform to play the investment,it is extremely important to construct a market-oriented operation mode for TV drama ratings estimation.