基于营销视角的图书馆空间再造研究

Study on Library Space Renovation from the Perspective of Marketing

运用市场营销理论结合图书馆服务营销研究成果,以用户需求为导向,从营销流程、营销控制与测量市场营销回报等方面构建空间再造的过程和评估理论框架,为图书馆空间再造提供了建设新思路。

Based on the theory of marketing and the research results of service marketing in the library,the process of space renovation and the appraisal theory framework of evaluation,oriented to user demands,are constructed from the aspects of marketing process,marketing control and measurement of marketing return,which provide new ideas for the library space renovation.