供给侧改革视阈下网络思政教育的探索与实践——以北京航空航天大学学生工作微信公众平台“微言航语”为例

The Exploration and Practice of Network Ideological and Political Education from the Perspective of Supply-side Reform——Taking Beijing University of Aeronautics and Astronautics Student Work WeChat Public Platform "Micro-Speaking Language" as an Example

现代社会中,政治、经济、教育三者之间互为条件、互相促进,经济上推进的"供给侧改革"必然引起教育上的变革,在此背景下,高校思想政治教育工作改革势在必行。而"互联网+"大学生思想政治教育时代的到来,对高校学生的思想道德、价值观念等诸多方面都带来了深刻影响,以微信为代表的新媒体,以其爆发性的使用增长趋势强力推动着高校思想政治教育供给主体、供给内容、供给模式的转变。运营至今,北京航空航天大学学生工作微信公众平台"微言航语"原创推文近600篇,长期位列全国高校学工微信排行榜北京高校三甲,学生媒体中心入选教育部首批"大学生网络文化工作室"。文章试图通过分析以微信公众平台"微言航语"为代表的新媒体平台相关做法与经验,结合相关经典传播理论,对供给侧改革视阈下"互联网+"大学生思想政治教育进行探索与实践。

In modern society, politics, economy and education are mutually conditioned and mutually reinforcing. The "Supply-Side Reform" by the economy will inevitably lead to educational changes. Under this background, the reform of ideological and political education in colleges and universities is imperative. The arrival of the "internet plus" era of ideological and political education for college students has had a profound impact on the ideological and moral values of college students. The new media represented by WeChat has strongly promoted the change of the main body, content and mode of supply of ideological and political education in colleges and universities with its explosive use and growth trend. Since its operation, Beijing University of Aeronautics and Astronautics students has created nearly 600 original tweets on its WeChat public platform" micro-speech and aviation language" for student affairs, which has long been ranked among the top three universities in Beijing in the national university's WeChat list, and the student media center has been selected by the Ministry of Education as the first batch of "Network Culture Studio for College Students". This paper attempts to explore and practice the ideological and political education of "Internet plus" college students from the perspective of supply-side reform by analyzing the relevant practices and experiences of the new media platform represented by WeChat public account "micro-speech and aviation language" and combining with relevant classical communication theories.