基于地域特色的四川农村电子商务发展研究

Research on Development of Rural E-commerce Based on Regional Features in Sichuan

发展农村电子商务是振兴农村经济,促进农业农村农民发展,实现共同富裕的重要手段。通过发展电子商务,能够促进资源的优化配置;通过电子商务平台以及线下发达的快递体系,将城市和农村连通起来,切实增加农民收入,发扬地域特色。四川地区经济社会发展具有显著的地域特点,发展农业需要依靠地域特色,实现广布全国的市场推广,从而提升农产品经营的经济效益。推动四川地区农村电子商务的发展,需要政府推动,创造和开发营商环境,同时也需要农民解放思想,摆脱传统观念的束缚。作为随着经济发展和科学技术进步而被逐渐推广的新兴经济模式,电子商务依靠互联网与移动互联网而不断拓展,成为当前阶段推动农村经济发展的重要渠道。本文分析了电子商务对四川农村经济发展的意义以及地域特色在四川农村电子商务的新表现,提出了农村电子商务环境优化对策,以期为四川农村电子商务的发展提供参考。

The development of rural e-commerce is an important means to revitalize the rural economy,promote the development of agricultural,rural and farmers,and achieve common prosperity.Through the development of e-commerce,we can promote the optimal allocation of resources,connect the cities and the rural areas through the e-commerce platform and the developed express delivery system,and effectively increase the income of farmers and promote regional characteristics.The economic and social development of Sichuan has significant regional characteristics.The development of agriculture needs to rely on regional characteristics to achieve widespread market promotion,thereby enhancing the economic benefits of agricultural products management.Promoting the development of rural e-commerce in Sichuan requires the government to promote and create a business environment.At the same time,it also requires farmers to emancipate their minds and get rid of the shackles of traditional ideas.As an emerging economic model that has been gradually promoted along with the development of the economy and the advancement of science and technology,e-commerce has continued to expand on the Internet and the mobile Internet,and has become an important channel for promoting the development of rural economy at the current stage.This paper analyzed the significance of e-commerce to the economic development of Sichuan rural areas and the new performance of regional characteristics in rural e-commerce in Sichuan,and put forward the countermeasures for rural e-commerce environment optimization,in order to provide references for the development of rural e-commerce in Sichuan.