哈密大枣种植户对营销模式的选择行为分析

Analysis of Selection Behavior of Jujube Growers on Marketing Mode in Hami

以哈密大枣种植户销售哈密大枣时所选择销售模式为研究对象,设计问卷进行市场调研和农户走访。同时在调研基础上进行数据的统计与分析,以此为哈密大枣种植户选择合适的销售模式提供合理的依据,并通过对农户销售模式的选择行为研究得出哪种销售模式对农户增收具有重要意义。

During the research period,Hami jujube growers sells Hami jujube by choosing the sales model as the research object,and design questionnaires for market research and farmers'visits.At the same time,statistics and analysis of data are carried out on the basis of investigation,which provides a reasonable basis for Hami jujube growers to choose a suitable sales mode,and through the study of farmers'sales mode selection behavior,which sales mode is of great significance to farmers'income.