浅析俄罗斯广告创意特征及表现——以俄罗斯面包广告为例

Analysis on the Creative Characteristics and Performance of Russian Advertising——Take Russian “Bread” Advertisement as an Example

俄罗斯作为横跨亚欧大陆的国家,广告风格独特。其面包广告考虑到了地域差异、文化差异、民俗差异、宗教差异,凸显了商品的质量,有着独特的广告文案色彩与情感体现。其感情诉求广告使用较多,便于消费者在第一时间了解商品特点,更容易吸引女性消费者。

Russia,as a country across the Eurasian continent,has a unique advertising style. Its bread advertisement takes into account regional differences,cultural differences,folk differences and religious differences,highlights the quality of goods,and facilitates consumers to understand the characteristics of goods in the first time,with unique advertising copy color and emotional expression. It uses more emotional appeal advertising,so it is easier to attract female consumers.