当代中国留欧学生新媒体使用与文化适应研究

A Study on New Media Usage and Cultural Adaptation among Chinese Students in Contemporary Europe

论文以留学欧洲的中国学生为研究对象,采用问卷调查和访谈相结合的方法,对当代中国留欧学生新媒体消费的主要类型、新媒体消费内容及原因、新媒体对当代中国留欧学生文化适应的影响等问题进行了分析研究。研究发现:社交媒体是留学生群体使用最频繁的新媒体类型;大部分留学生群体在东道国的媒体消费沿袭了出国前的习惯,对中文媒体内容消费比东道国媒体内容多,但全球性的媒体内容也构成了其媒体消费的一部分;社交媒体对留学生文化适应的初期阶段起到了积极作用,缓解了文化冲击和孤独感,但同时社交媒体的使用也阻碍了中国留欧学生进一步融入东道国社会,造成疏离东道国文化的媒体消费和文化适应策略,甚至带来一些人身安全隐患。

Based on the results of a questionnaire survey combined with interviews,this article examines the consumption of new media among Chinese students in contemporary Europe.The findings show that social media are the most frequently-used new media among those Chinese students.A majority of the students continue their habits and consume Chinese-language media more than the media of their host countries.However,the media content that they consume is part of the globalized media.On the one hand,social media functions positively in the sense of helping Chinese students ease culture shock and adapt to their new life at an early stage.On the other hand,it also excludes Chinese students from local cultures and thus prevents them from integrating into the host societies.