顾客参与对员工创新意愿的影响机制研究

Research on the Influence Mechanism of Customer Participation on Employees' Innovation Willingness

以资源保存理论和角色理论为基础,探讨了顾客参与对员工创新意愿的影响机制。通过对338份高技术制造业员工的问卷进行分析,得出结论:顾客参与对工作负荷/组织认同的正/负向影响显著,工作负荷/组织认同对员工创新意愿的负/正向影响显著,顾客参与通过工作负荷和组织认同的完全中介效应对员工创新意愿产生影响。同时,组织支持感能够弱化顾客参与对工作负荷和组织认同的影响,并调节工作负荷和组织认同在顾客参与与创新意愿之间的中介作用。此外,相比于低水平顾客参与,高水平顾客参与对员工创新意愿的抑制作用更大。

Based on conservation of resource theory and role theory,this study discusses the influence mechanism of customer participation on employees’innovation willingness.This study analyzes the questionnaires of 338 employees in the high-tech manufacturing industry and finds the following conclusions.Customer participation has a positive/negative impact on workload/organizational identification,and workload/organizational identification has a negative/positive impact on employees’innovation willingness.Customer participation’s impact on employees’innovation willingness is mediated by workload and organizational identification.Perceived organizational support can weaken the impact of customer participation on workload and organizational identification,and moderate the mediating role of workloads and organizational identification in the relationship of customer participation and employees’innovation willingness.In addition,compared with low-level customer participation,high-level customer participation has a greater inhibitory effect on employees’innovation willingness.