摘要
4G网络技术的成熟使得用户对运营商的业务需求越来越高,如何维系用户和通过对用户属性的研究来迎合用户对业务的需求,建立方便快捷的体验服务手段,建设维系挽留系统是我国通信运营商未来发展的重中之重。首先分析移动用户维系发展现状,提出用户维系发展属性。其次,采用数据挖掘方法建立以用户稳定度和用户价值评价为基础的数据挖掘分析模型,并通过用户数据进行验证。最后,针对存量维系如何进行多渠道精准推送提出进一步展望。
The maturity of 4G network technology makes users′business demand for operators higher and higher.How to maintain users and cater to users′business needs through the study of user attributes,establish convenient and fast experience service means,and build maintenance and retention system is the most important thing for the future development of China′s telecommunication operators.This paper firstly analyzes the current situation of mobile users to maintain the development,and puts forward the user maintaining development attributes.Secondly,a data mining method based on data mining is used to analyze the data mining model,which is based on the user′s stability and user value.Finally,further prospects are put forward on how to carry out multi-channel precise push for stock maintenance.
作者
石元博
张鑫明
黄越洋
Shi Yuanbo;Zhang Xinming;Huang Yueyang(School of Computer and Communication Engineering,Liaoning Shihua University,Fushun 113001,China;School of Information and Control Engineering,Liaoning Shihua University,Fushun 113001,China)
出处
《电子技术应用》
2019年第2期5-8,共4页
Application of Electronic Technique
基金
辽宁省教育厅科学研究一般项目(L2014150)
辽宁省博士启动基金项目(201501104)
