物联网商业模式初探

Research on the business models of Internet of Things

物联网的广泛应用深刻影响着商业模式创新和价值链重构。随着万物互联趋势日益明显,连接价值正在向感知价值和应用价值延伸,平台作为商业模式的支撑点,发挥着承上启下的角色。数据驱动物联网发展进入人工智能时代,数据价值的挖掘与释放成为物联网价值创造的新引擎。同时,使用物联网技术发掘不同行业的金融属性的产融结合模式正在成为物联网商业模式创新的新动力。使用商业模式画布分析了物联网平台和物联网应用,对物联网商业模式进行分类,并总结了典型的物联网商业模式案例。

The wide use of the Internet of Things has a profound influence on business model innovation and value chain reconstruction.With the trend of everything interconnected,the value of connection is extending to perception value and application value.Platform,as the base of business model,plays a role in connecting.Data drives the development of the Internet of Things to enter the era of artificial intelligence.Data value mining and releasing will become a new engine of value creation in the Internet of Things.At the same time,using Internet of Things technology to explore the financial attributes of different industries is becoming a new driving force for the business model innovation of Internet of Things.This paper utilizes the business model canvas to analyze the Internet of Things platform and Internet of Things application players,classifies the business model of the Internet of Things,and summarizes the typical business model case of the Internet of Things.