物流视角下共享单车运营问题及对策

Study on Problems of Shared Bicycle Operation in the Perspective of Logistics and Countermeasures

在"互联网+"迅速发展及共享经济大热的趋势下,致力于解决用户出行"最后一公里"问题的共享单车得到了迅速发展,在蓬勃发展的同时显现出一系列亟待解决的问题,如乱停乱放、供需不匹配、回收难等。目前,共享单车企业正从抢占市场阶段向比拼运营阶段过渡,物流环节将成为提升企业运营效率的关键,分析共享单车运营中的主要物流环节和骑行数据,指出共享单车企业运营中存在的问题,最后从构建共享单车城市配送网络、制定调度策略和实现共享单车逆向物流等方面提出对策。

With the rapid development of the“Internet+”and sharing economy,shared bicycles have developed rapidly,which are dedicated to solving the“last kilometer”problem.In the booming period,a series of issues that need to be resolved have also emerged,such as indiscriminate parking,sharing that does not match,recycling difficulty.At present,the shared bicycle enterprises are moving from the preemptive market phase to the competitive operating phase,and the logistics link will become the key to enhancing the enterprise operational efficiency.By analyzing and comparing the main logistics links and cycling data in the bicycle operation,some problems are pointed out.Finally,some countermeasures are put forward,such as building shared bicycle distribution networks,formulating a scheduling strategy and realizing shared bicycle reverse logistics.