论我国主题酒店发展现状及其发展趋势

Status and Tendency of Development of China's Theme Hotels

主题酒店的发展是我国酒店业实现转型升级和优质发展的重要途径之一。我国主题酒店的发展取得了不小的成绩,但也存在着同质化竞争严重、文化内涵建设不足、专业人才支撑不够等制约因素,今后需要在品质提升、集团化和差异化发展、主题酒店景区化、整合营销等方面进行完善和加强。

The development of theme hotels has been a chief mode for China′s hotel industry to accomplish transformation and promotion as well as high-quality development.The development of China′s theme hotels has attained great achievements,but there also exist constraints such as serious homogenization competition,a lack of profound construction of cultural connotation,and insufficient support of professional talents,etc.In the future,what is to be perfected and enhanced should be quality improvement,the grouping and diverse development,theme hotel scenically situated and marketing integration.