巴西汽车市场发展浅析

Analysis on the Development of Brazilian Automotive Market

巴西是全球最大的汽车市场之一,并因人口和中产阶级数量大而成为非常具有吸引力的汽车市场。但由于巴西政府一贯的进口替代策略(进口替代策略:指一国采取各种措施限制某些外国工业品进口,促进本国有关工业品的生产,逐渐在本国市场上以本国产品替代进口品,为本国工业发展创造有利条件,实现工业化),反复无常的市场经济和特殊的汽车准入技术法规给想要将车辆出口至巴西的汽车企业带来了非常大的困难和不确定性。文章主要介绍了近百年来巴西汽车市场的发展变化,并分析了巴西政府策略,市场经济以及汽车准入技术法规对巴西汽车市场的影响,以帮助汽车企业理清巴西汽车市场,并正确选择出口时机。

Brazilian automotive market is one of the largest in the world,and the large population and middle-income status makes it an attractive market for automotive investors.However,it is difficult and uncertain to invest in the Brazil for the automotive manufacturers due to the repeated import-substitution policies,the volatile market economy and special automotive access regulations.This article introduces the development of Brazilian automotive market in recent 100 years,and analyzes the influence of automotive industrial policies,market economy and automotive access regulations on the Brazilian automotive market in order to help the manufacturers clarify it and select the export opportunity correctly.