论在线数字媒体编辑的“主媒间性”与编辑主体地位的再确立

Thought on the Intersubjective-mediality of Online Digital Media Editing and the Reestablishing of Dominant Position of Editors

主媒间性指编辑主体和媒介客体之间存在的交互作用现象。在数字化时代,越来越多的线数字媒体发展出自足的、复杂的、高度智能化的技术系统,它们会改变编辑的工作方式。为了节省人力成本,大多数在线数字媒体都按照网络技术公司的商业逻辑进行运作,这将导致"技术崇拜"和"去编辑化"的趋势。这种趋势侵蚀了编辑的专业精神,冲击了编辑的传统文化心理,抑制编辑的独立思考和创造性活动,同时降低在线数字媒体的文化含量。从媒介史的角度看,新媒介技术的诞生将带来传播格局的重组,编辑主体需要经历一段长期的技能升级和心理调适。在线数字媒体也将渐渐认识到编辑的专业素养是无可替代的核心竞争力之一,并通过扩大编辑团队培育编辑文化来重塑自我。当出版业完成技术转型、在线数字媒体建立起成熟的商业模式之后,编辑的主体性地位将重新得到确立。

Intersubjective-mediality means the interaction between editing subject and media object.In the digital age,more and more online digital media have developed self-sufficient,sophisticated and highly intelligent technology systems,which will change the editors’ways of working.In order to save human resource cost,most online digital media follow the business logic of the internet technology company,which will lead to the trend of“technology worship”and“de-editing”.This trend erodes the editorial professionalism,impacts the traditional cultural psychology of editors,suppresses editors’independent thought and creativity,thus reducing the cultural value of online digital media.From the perspective of media history,the emergence of new media technology will recombine the communication structure,it takes a long time for the editing subjects to finish their skill upgrade and psychological adjustment.Online digital media will gradually realize that editorial professionalism is one of the irreplaceable core competencies,reinventing themselves by expanding editorial teams and fostering editorial culture.When the publication industry finishes technology transition and online digital media build mature business models,the prominent position of editors will be re-established.