Gender Differences in Advertising Language of English Cosmetics Advertisements

Ads designer use various ads languages to attract customers.To pander to different gender’s sensitivities of language,cosmetics ads arrange advertising language in different forms.The research explores gender differences in English cosmetics ads from four linguistic aspects,including lexical choice,syntactic structure,rhetorical device and semantic meaning.According to the statistics,the languages of men’s ads and women’s ads have different focuses and approaches.The core of men’s ads is reasonable while women’s ads more empathy.