模糊前端创意——新产品规划管理研究

Fuzzy Front-end Ideation: A Study of New Product Planning and Management

产品创意是模糊前端新产品规划的前提和基础,由创意到新产品规划的形成一直是企业需要解决的难题。厘清了新产品模糊前端创意漏斗的形成机理,基于企业整体角度从技术引力和市场推力两个方面,分析了新产品模糊前端创意的因素、识别路径和联结创意产生机理,并提出了模糊前端创意到新产品规划的输入-输出过程模型。有效的创意识别与甄选是企业新产品开发创新管理的一条路径。

Product Ideation is the premise and foundation of fuzzy front-end new product planning.The formation of new product planning from creativity has always been a difficult problem to be solved by enterprises.This paper clarifies the forming mechanism of the new product's fuzzy front-end ideation funnel,analyzes the factors of the new product's fuzzy front-end ideation from two aspects of the technology attraction and the market thrust based on the whole enterprise's angle,as well as the identification of path and the mechanism of connect creativity occurrence,and then proposes an input-output process model from fuzzy front-end ideation to new product planning.Finally,it is pointed out that effective ideation identification and selection is one path for new product development and innovation management of enterprises.