摘要
着眼于产业思想、商业模式和产品形态三个维度,探析丝路故事创意产业成长路径。丝路故事创意产业思想构建路径包括诠释创意产业文化、定位创意产业目标和体现创意产业价值观;丝路故事创意产业的商业模式创新路径为重点探讨基于全产业链价值增值的商业模式创新;丝路故事创意产品开发路径为首先重点分类打造创意产品,而后确定产品的开发设计路径。
Exploring the growth path of Silk Road story and creative industry focuses on three dimensions:industrial thought,business model and product modality.The ideological construction path of Silk Road story and creative industry includes interpreting the culture of creative industry,positioning the goals of creative industry and reflecting the values of creative industry.The business model innovation path of Silk Road story and creative industry focuses on the business model innovation the value appreciation of the whole industrial chain.The growth path of Silk Road story creative products should first focus on the classification and creation of creative products,then determine the development and design path of products.
作者
马丽黎
MA Li-li(School of Economics and Management,Lanzhou Jiaotong University,Lanzhou 730070,China)
出处
《经济研究导刊》
2019年第4期42-45,共4页
Economic Research Guide
基金
甘肃省社科规划项目"丝路沿线多民族故事的文化创意开发研究"的阶段性研究成果(YB071)
关键词
丝路故事
产业成长
多渠道传播
全产业链
Silk Road story
industry growth
multichannel communication
whole industrial chain
