滁州市假日体育旅游现状与策略研究

Research on the Status Quo and Strategies of Holiday Sports Tourism in Chuzhou City

假日体育旅游已经成为我国体育旅游中的热点之一.对滁州市假日体育旅游的调查显示,滁州市假日体育旅游呈现外地化、目标单一化、时间相对集中化等现状,同时凸显一些问题:体育旅游文化氛围薄弱、体育旅游内容单调、体育旅游消费低、配套设施不完善等.建议要以网络为平台加大体育旅游文化宣传、创新体育旅游景点、加大体育旅游产品开发、强化体育旅游安全和服务等,以此来激发滁州市体育旅游市场的活力.

Holiday sports tourism has become one of the hot spots in sports tourism in China.According to the investigation of holiday sports tourism in Chuzhou,the status quo of the holiday sports tourism in Chuzhou is characterized by non-local tourists,singular goals and relatively centralized time.At the same time,some problems of sports tourism are highlighted as follows:poor cultural atmosphere,monotonous content,low consumption and ill-equipped supporting facilities.It is suggested to use the Internet as a platform to promote the cultural propaganda of sports tourism,innovate sports tourism attractions,increase the development of sports tourism products,strengthen the safety and services of sports tourism and so on,in order to stimulate the vitality of the sports tourism market in Chuzhou City.