在线开放课程学习满意度影响因素研究

Study on influencing factors of learning satisfaction of online open courses

本文基于满意度期望理论和绩效理论,在美国顾客满意度指数ACSI模型基础上,以学习期望、感知质量、感知价值和教学交互为学习者满意度的前因变量,继续学习意愿为结果变量,构建了在线开放课程学习者满意度模型并提出研究假设。研究基于学堂在线平台学习用户的892份调查数据,并通过结构方程模型对其进行检验。结果表明:学习期望、感知质量、感知价值、教学交互是最重要的几个影响因素。最后,给出了提高在线开放课程学习满意度的有效策略与建议。

With satisfaction expectancy theory and performance theory,this study,based on ACSI(American Customer Satisfaction Index)model,establishes learners'satisfaction mode of online open course,with study expectation,perceived quality,perceived value and instructional interaction as the antecedents for learners'satisfaction degree,the willingness to continue learning as the outcome variables,and puts forward research hypotheses.Then 892 survey data of learning users on xuetangx.com online platform is studied and tested by the structural equation model.The results show that learning expectation,perceived quality,perceived value and instructional are the most important influencing factors.Finally,some effective strategies and suggestions are given to improve the learning satisfaction of open online courses.