黑龙江省大米品牌化发展现状与实现路径

Developmental Status Quo of Rice Branding in Heilongjiang Province and Its Realization Path

中国的农产品市场已进入品牌竞争的新时代,品牌意味着品质、品味和文化。对于趋同化较为显著的大米产品来说,要想扩大市场份额,提高市场占有率,进行品牌化发展已成为必由之路。分析了黑龙江大米品牌的发展现状及制约因素,指出黑龙江大米品牌的发展需要政府、科研单位、合作经济组织及社会各方力量的共同参与,作为有机整体互动互联,进而提出了黑龙江省大米品牌发展的实现路径。

China's agricultural products market has entered a new era of brand competition.Brand means quality,taste and culture.For rice,a product with more obvious assimilation,branding development has become the only way to expand market share and to improve market occupancy.This paper mainly analyzed the current situation and restrictive factors of the development of rice brand in Heilongjiang,and pointed out that in Heilongjiang the development of rice brand needed the joint participation of the government,scientific research departments,cooperative economic organizations and all sectors of society,as an organic whole,interaction and interconnection.And then the authors put forward the realization path of the development of rice brand in Heilongjiang.