乡村的“快手”媒介使用与民俗文化传承

Usage of Kwai in Rural Areas and Inheritance of Folk Culture

城乡二元结构导致当前的媒介传播格局呈现高度的城市中心主义,这使得乡村民俗文化的传播与传承日益艰难。而"快手"则是少有的在二线城市以下乃至乡村拥有主体用户的现象级互联网应用产品,民俗文化表演也成为"快手"上的景观之一。本文结合对民俗艺人关于"快手"的媒介使用的访谈,试图厘清以"快手"为代表的直播短视频形式对民俗文化传承的意义和可能。

The dual structure of urban and rural areas leads to a high degree of urban centralism in the current media communication pattern,which makes the transmission and inheritance of rural folk culture increasingly difficult.Kwai is a rare phenomenon-level Internet application product with main users in the second-tier cities and even rural areas.Folk cultural performances have become one of the Kwai landscapes.Based on interviews with folk artists about the use of Kwai media,this paper attempts to clarify the significance and possibility of the live short video form of Kwai for the inheritance of folk culture.