摘要
文章采用多元层级回归分析等方法对福建省内283家制造企业的样本数据展开实证检验。研究结果表明:企业市场创新关键资源包括技术资源和营销资源两类,市场创新活动包括探索式创新和开发式创新两种方式,战略地位优势包括差异化优势和扩展优势两个维度;市场创新关键资源(技术资源和营销资源)通过市场创新模式(探索式市场创新和开发式市场创新)的完全中介作用对战略地位优势(差异化优势和扩展优势)产生影响,市场创新模式进一步通过战略地位优势的完全中介作用对企业绩效产生影响。
This paper empirically examines the sample data of 283 manufacturing enterprises in Fujian province by applying the multiple hierarchical regression method.The results show that: The key resources of enterprise market innovation include technological resources and marketing resources.Market innovation activities include exploratory innovation and exploitative innovation.Strategic position advantages include two dimensions: differentiation advantage and scalability advantage;The key resources of market innovation(technological resources and marketing resources)affect strategic position advantages(differ.entiation advantage and scalability advantage)through the complete mediating role of market innovation mode(exploratory market innovation and exploitative market innovation).And the market innovation mode further influences corporate perfor.mance through the complete mediating effect of strategic position advantages.
作者
何培旭
王晓灵
李泽
HE Pei-xu;WANG Xiao-ling;LI Ze(School of Business Administration,Huaqiao University,Quanzhou 362021,China;Research Center of Business Management,Huaqiao University,Quanzhou 362021,China;Department of Human Resource Management,Shanghai Normal University,Shanghai 200234,China;School of Economics and Management,Tongji University,Shanghai 200092,China)
出处
《华东经济管理》
CSSCI
北大核心
2019年第2期44-53,共10页
East China Economic Management
基金
福建省社会科学规划项目(FJ2017C022)
关键词
技术资源
营销资源
探索式和开发式市场创新
战略地位优势
绩效
technological resources
marketing resources
exploratory and exploitative market innovation
strategic position ad.vantages
performance
