中、泰拳套用户体验满意度的对比分析

A Comparative Analysis of User Experience Satisfaction of China and Thai Boxing Gloves

采用文献资料法、问卷调查法、数据统计法、访谈法、比较分析法等研究方法,分别比较用户在使用过两种拳套以后对拳套外形设计的认可情况、具体的使用感受对比分析和两种拳套在规格、耐用性和人性化设计情况对比评价,以及散打拳套和泰拳拳套的发展现状和推广传播,通过比较了解用户的真实需求作为散打拳套未来的发展导向,促进国内拳套的发展。为中国搏击业提供建设性的建议:(1)丰富设计内涵,将名族特色与世界潮流相结合;(2)增加人性化设计;(3)精选原材料,提高产品质量;(4)借用电视媒体互联网多途径传播,启用明星代言包装产品;(5)努力发展散打拳套的品牌建设,提升品牌的文化价值内涵。

By using the research methods of literature, questionnaire, data statistics, interviews and comparative analysis, this paper compares the recognition of users to the shape design of boxing sets after using the two kinds of boxing sets, the comparative analysis of specific use feelings and the comparative evaluation of the specifications, durability and humanized design of the two kinds of boxing sets, as well as the development status and promotion and dissemination of Sanda boxing sets and Thai boxing sets. By comparing and understanding the real needs of users as the future development direction of Sanda boxing, promote the development of domestic boxing. To provide constructive suggestions for China's fighting industry:(1) enrich the connotation of design, combine the characteristics of famous nationalities with the world trend;(2) increase humanistic design;(3) select raw materials to improve product quality;(4) use TV media and Internet to spread through multiple channels, and use star endorsement packaging products;(5) strive to develop the brand construction of Sanda boxing sets and enhance the cultural value of the brand. Connotation.