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大众传播视角下弹幕视频受众分析 被引量:2

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摘要 随着互联网技术的飞速发展和媒介应用的日新月异,弹幕视频作为一种新型的传播媒介进入大众的视线,改变了传统的视频播放模式和人们观看视频的方式,成为大众传播下不可忽视的新媒介。弹幕视频受众通常具有年轻化、分散化、匿名化特征。从"使用与满足"理论来看,受众使用弹幕视频的主要目的是互动交流、社会认同及监督他人的需求。
作者 周诗敏
出处 《长春师范大学学报》 2019年第2期144-146,共3页 Journal of Changchun Normal University
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