公关语境下闽东畲族形象的传播

The Image Dissemination of She Ethnic Group in Eastern Fujian in New Media Context

在历史的长河中,闽东畲族人民创造了绚丽多姿的文化。随着公关理念的普及和互联网技术手段日益成熟,闽东畲族的形象传播也迎来了新的机遇。在公关语境下,积极探索闽东畲族形象的传播途径具有现实意义,既可对传统物质文化和非物质文化的保护和推广起到积极的作用,又能因此获得实在的经济效益,促进民族繁荣。闽东畲族形象的传播需要运用新的公关手段,通过个性化传播、新媒体传播等途径共同发力,构建更丰富的形象。

In the course of history,She ethnic group of Ningde has created splendid culture.In the new media era,with the popularization of public relations and the maturity of technical means,it is of practical significance to explore the ways of spreading the image of She ethnic group of Ningde.It not only plays a positive role in the protection and promotion of traditional tangible culture and intangible culture,but also promotes national prosperity by benefiting the local economy.The dissemination of the image of the She ethnic group of Ningde needs to integrate new means of public relations,individualized communication,festival ritual communication,new media communication and other measures so that these can work together towards a broader stage.