新形势下中国体育传播发展思考

Thoughts on Development of Communication of Sport of China Under the New Situation

采用文献资料法和逻辑分析法等,对中国体育传播进行研究。主要结论 :体育传播要全面反映体育的"本体"内容,在观点多元化的时代,体育传播要顺应时代发展潮流,从研究对象的提出到架构体系的完善都需要进行探索,要促进体育传播与时代并进,服务于体育强国建设。

Using literature reviews and logical analysis, this paper studies communication of sport of China. The main conclusions are as follows: Communication of sport should be focused on showing the subject itself. In modern society nowadays, the communication of sport should obey the development of times, and study the subject from the top to bottom. Only in this way, the communication of sport can keep up with times during development, and better serves China's sport power construction.