互联网时代农业文化遗产宣传工作的思考

Reflections on Publicity of Agricultural Heritage in Time of Internet

农业文化遗产的保护与利用关乎生产发展和文化传承,而其宣传工作则承担着普及农业文化遗产知识、提高全民农业文化遗产保护意识的职责。近年来,随着信息技术的激烈变革,互联网成为重要的信息传播平台,其具有及时性、互动性、共享性和便捷性,可为农业文化遗产宣传提供新思路。文章在简要总结近年来农业文化遗产宣传工作进展的基础上,提出了农业文化遗产内向宣传和外向宣传的概念,分析其面临的问题,并分别提出简化遗产概念、节庆活动辅助宣传与构建农业文化遗产数据库和平台、构筑"挖掘-宣传-欣赏-分享-传播"的传播生态、利用"农业文化遗产+"思维多维措施并举的建议。

The protection and utilization of agricultural cultural heritage are related to the production and culture inheritance,and its publicity can popularize agricultural heritage knowledge to the world and raise the awareness of the protection of agricultural cultural heritage of the public.In recent years,with the drastic changes in information technology,the Internet has become an important information dissemination platform,which has the timeliness,interaction,idea sharing and convenience,and can provide new ideas for the publicity of agricultural heritage.Based on a brief summary of the progress of agricultural heritage publicity work in recent years,this paper puts forward the concept of inward and outward publicity of agricultural heritage and analyzes the problems they face.We also proposed some advices,respectively,simplifying the concept of heritage,utilizing festival activities and building databases and platforms for agricultural heritage,establishing the mode of"excavating,popularizing,appreciating,sharing and disseminating",and using the"agricultural heritage plus"thinking to realize multi-dimensional approach.