2Lusch, R. F., Brown, J. R.. Interdependency, Contracting, and Relational Behavior in Marketing Channels [J]. Journal of Marketing,1996, 60(4): 19-38.
3Blancero, D., EUram, L.. Strategic Supplier Partnering: A Psychological Contract Perspective [J]. International Journal of Physical Distribution & Logistics Management, 1997, 27 (9/10): 616-629.
4Llewellyn, N.. The Role of Psychological Contracts within Internal Service Networks[J]. The Service Industries Journal, 2001, 21(1):211-226.
5Eddleston, K. A., Kidder, D. L., Litzky, B. E.. Who's the Boss? Contending with Competing Expectations from Customers and Management[J]. Academy of Management Executive, 2002, 16(4): 85-95.
6Roehling, Mark V. The Origins and Early Development of the Psychological Contract Construct [J]. Journal of Management History, 1997,3(2): 204-217.
7Blancero D., EUram L. Strategic Supplier Partnering: A Psychological Contract Perspective [J]. International Journal of Physical Distribution & Logistics Management, 1997, (27): 616-629.
8Blackslon, M. Observations: Building Equity by Managing the Brand's Relationships[J]. Journal of Advertising Research, 1992, 32, (5/6): 101-105.
9Tumley W H, Feldman D C. Re-examining the Effects of Psychological Contract Violations: Unmet Expectations and Job Dissatisfaction as Mediators[J]. Journal of Organizational Behavior, 2000,(21): 25-42.
10Zweig, David and Pankaj Aggarwal. Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship Between Marketing Practices and Brand Evaluations [J]. Advances in Consumer Research, 2005,(32): 342-343.