“互联网+旅游”新商业供给模式之构建

Internet+Tourism:A New Business Supply Model

同制造业供应模式相比旅游供给模式具有:供给关系复杂、物流功能特殊、商品信息量大、"双核心"分离等四大特点。随着中国互联网的普及,"互联网+旅游"的商业供给模式逐渐渗透到旅游产业各个经营环节,传统的旅游供应商业模式开始发生分解和重构。旅游信息流、旅游产品形式和供给结构核心三者发生的演化,是分解过程中最明显的表现。同时,传统旅游企业也结合自身的特点,在"互联网+旅游"新的商业模式下不断调整、构建自己的角色。

Tourism supply chain has four characteristics compared with manufacturing supply chain,complicated supply relations,special logistical function,large production information and separated duel-cores.As a result of internet popularity in china,the fast-developing electronic business has involved in tourism to separate and reconstruct traditional tourism supply chain,in which,tourism information,tourism production pattern and supply structure core are in evolution.Meanwhile,with the development of electronic business,enterprises in traditional tourism supply chain adjust and rebuild their status with unique characteristics.