“小国家”如何做“大产业”?——捷克文化旅游产业发展考察报告

How do "Small Countries" Operate "Big Industries" ?——An Investigation Report on the Development of Cultural Tourism Industry in Czech

旅游业是低能耗、低排放的绿色产业,也是增加国民收入、带动经济增长的有效抓手。捷克虽然是欧洲的一个内陆小国,但其文化旅游业高度发达,是名副其实的"旅游大国"。捷克把历史文化遗产保护置于首要位置,凸显文化旅游的首要性和唯一性;注重完善公共文化设施,烘托城市文化氛围;遵循"基础景观免费+延长衍生消费产业链"的商业模式,拓展旅游收入。捷克发展文化旅游业的经验举措,如营造良好的外部环境和服务环境,打造历史文化特色,重视品牌和口碑传播等,值得我国重视和借鉴。捷克文化旅游业也有不足之处,需要我们加以鉴别,扬长避短。

Tourism is a green industry with low energy consumption and low emissions.It is also an effective means of increased national income and stimulated economic growth.Although the Czech Republic is a small landlocked country in Europe,its cultural tourism industry is highly developed and it is a truly"tourist country."The Czech Republic placed the protection of historical and cultural heritage at the forefront,highlighted the uniqueness of cultural tourism;focused on improving public cultural facilities and enhancing the urban cultural atmosphere;and following the business model of“basic landscape free+extending the derivative consumer industrial chain”to expand tourism revenue.The Czech experience in developing cultural tourism is worthy of our country’s attention and reference,such as creating a good external environment and service environment,creating historical and cultural characteristics,and paying attention to the spread of brands and reputation.There is also a disadvantage of Czech cultural tourism that requires us to identify.