负面网络舆情事件对一般工商企业信用水平的影响研究

Study on the Impact of Negative Network Public Opinion Events on the Credit Level of General Business Enterprises

分析负面网络舆情事件对一般工商企业信用水平不同驱动因素的影响,解释其进入企业信用水平评估的一般性路径及其作用发挥机制,通过定性和定量分析给出对应分析的基本框架和方法指引,并通过具体指标对这种影响的效果进行科学评价,为分析企业信用水平的变化提供有效方法,为相关研究提供参考。

By analyzing the impact of negative network public opinion events on the different driving factors of the credit level of general business enterprises,this article explains the general ways and its functioning mechanisms of negative network public opinion events into the evaluation of the credit level of enterprises,and offers basic framework and methods guidance for constructing corresponding analysis based on qualitative and quantitative analysis.A scientific evaluation of the effect of this impact is conducted through specific indicators to provide useful methods of analyzing the changes of enterprises’credit levels and references for similar studies.