社区老年人“体医结合”健身模式服务质量评价研究

Service Quality Evaluation of “Integration of Sports and Medicine” Fitness Mode for The Elderly

本文以体医结合健身服务质量为研究对象,运用软式阶梯访谈法和内容分析法等研究方法,以方法-目的链为理论基础,通过建立关联矩阵,绘制层级价值图,分析了体医结合健身模式的属性、消费结果、价值和老年群体对体医结合健身模式下科学运动健身的消费期望,探讨参与人群对体医结合服务最显著的路径,旨在提高体医结合的服务质量来促进老年群体进行科学健康的体育运动,减少运动损伤的发生。结果显示,老年群体最关注的属性有健身设施、体检报告、体质健康监测数据等7项;关注的消费结果有运动效果、娱乐效果等4项;价值有强身健体、乐趣、预防疾病等5项。得出结论,老年群体在健身的同时需要有体医结合的专业人才对他们进行体检,得出专业的体质健康数据,从而提供符合个人身体状况的运动处方,以满足他们的消费需求和心理价值。

Taking the quality of fitness service as the research object, this paper uses the methods of soft ladder interview and content analysis, takes the method-goal chain as the theoretical basis, establishes the correlation matrix, draws the hierarchical value map, and analyses the attributes, consumption results, value and expectancy of the fitness mode of the integration of sports and medicine, and explores the most significant path for the participating groups to provide the fitness mode service, aiming at improving the service quality of the integration of sports and medicine to promote the scientific and healthy fitness for the elderly and reduce the occurrence of sports injuries. The results showed that 7 attributes were most concerned by the elderly, including fitness facilities, physical examination reports, physical health monitoring data. There were 4 consumer outcomes, such as sports effect and entertainment effect. There were 5 psychological values, including physical fitness, entertainment and disease prevention. It is concluded that the elderly need professional personnel who are integrated with sports and medicine to carry out physical examinations and obtain professional physical health data, so as to provide sports prescriptions in line with their physical condition to meet their consumption needs and psychological values.