湖南省博物馆在市民中的新媒体推广效果研究

Research Report on the New Media Promotion Effect of Hunan Museum among the Citizens

博物馆是一个国家或地区的象征,展示这个国家或地区的历史与文化。博物馆不仅需要传统媒体进行宣传,也需要新兴媒体进行推广。本次问卷针对市民群体,旨在了解广大市民对湖南省博物馆新媒体运营的接受度和依赖度,新媒体推送的信息、手段及交互性等对市民产生的影响,以及如何正确、充分利用新媒体展示出湖南省博物馆的文化特色。应借助新媒体这种强大的传播媒介,让更多的市民对湖南省博物馆产生好奇、产生兴趣,并愿意走进博物馆亲身体验传统文化的魅力。

Museums are symbols of a country or region,displaying the history and culture of that country or region.Museums need not only traditional media to publicize,but also new media to promote.The purpose of this questionnaire is to understand the public’s acceptance and dependence on the operation of new media in Hunan Museum,the impact of information,means and interaction of new media on the public,and the way to make the full use of new media to display the cultural characteristics of Hunan Museum.The problem we need to solve is to make more people curious and interested in Hunan Museum with the help of the powerful new media,and make them willing to experience the charm of traditional culture in museums.