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基于SWOT模型的贾汪时尚体育小镇培育策略

Cultivation Strategy of Jiawang Fashion Sports Town Based on SWOT Model
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摘要 本文采用文献资料法、实地考察法、访谈法、质性研究等方法,对贾汪时尚体育小镇培育面临的优势、劣势、机遇和挑战进行分析。发现贾汪时尚体育小镇具有自然资源和特色体育项目优势,依托政府支持、贾汪区转型初见成效机遇,证明贾汪时尚体育小镇开发空间较大。但仍然存在交通不够发达、体育服务对象定位面窄、缺乏专业的体育人才、体育小镇数量逐渐增多、环境保护与体育小镇发展之间的矛盾、缺乏安全保障体系等问题。提出培育策略:树立体育小镇产品形象,培养品牌意识;优化交通体系建设,方便游客体验;拓展旅游项目,为各个年龄段的人服务;加强体育专业人才的引进,提升服务水平;加强安全保障,提升安全意识;保护生态环境,提升环境保护意识。 This paper analyzes the advantages,disadvantages,opportunities and challenges of the cultivation of Jiawang Fashion Sports Town by means of literature method,field investigation method,interview method and qualitative research.It is found that Jiawang Fashion Sports Town has the advantages of natural resources and characteristic sports projects,relying on the support of the government and the initial opportunity of transformation in Jiawang District,which proves that Jiawang Fashion Sports Town has a large development space.However,there are still problems such as insufficiently developed transportation,narrow positioning of sports service targets,lack of professional sports talents,increasing number of sports towns,contradictions between environmental protection and the development of sports towns,and lack of a security system.Put forward the cultivation strategy:establish the image of sports town products,cultivate brand awareness;optimize the construction of transportation system to facilitate the experience of tourists;expand tourism projects to serve people of all ages;strengthen the introduction of sports professionals,improve service levels;strengthen security To enhance safety awareness;protect the ecological environment and raise awareness of environmental protection.
作者 王辉 刘千贤 Wang Hui;Liu Qianxian(School of Physical Education,Xuzhou Institute of Technology,Xuzhou,Jiangsu 221008,China)
出处 《江苏商论》 2019年第2期28-30,35,共4页 Jiangsu Commercial Forum
基金 2017年国家社科基金一般项目<中国体育小镇建设路径研究>项目号:17BTY040 徐州工程学院课题"文化保护视域下徐州民俗体育旅游发展路径研究"(编号:XKY201620)
关键词 SWOT 体育小镇 体育旅游 SWOT sports town sports tourism
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