体育节事活动旅游效应及其PFCCII对策研究——以江苏省第十九届运动会为例

Tourism Effectiveness and the PFCCII Strategy of Sports Event——Take The 19th Sports Games of Jiangsu as an Example

节事活动的举办对于举办地旅游业具有重大影响,以2018年江苏省第十九届运动会为例,深入分析2018年省运会对扬州旅游业产生的数量、时间与空间效应,并结合扬州市旅游业的具体特点,提出保障旅游效应发挥的PFCCI策略,即定位、特色、协同、社区、互动和创新。

The host of sports event has a major impact on the tourism of the hosting location.The article takes The 19th Sports Games of Jiangsu as an example,then deeply analysis the quantity,time,and space effect that The 19th Sports Games of Jiangsu brings on the tourism of Yangzhou.Meanwhile combining with the feature of Yangzhou tourism,the article put forward PFCCI strategy to ensure a full play of the effectiveness,such as positioning,feature,collaboration,community,interaction and innovation.