“SQARE”教学法在旅游策划案例教学中的运用初探

Research on the Application of the "SQARE Teaching Methods" in the Teaching of Tourism Planning Case Study

"SQARE"教学法是笔者自己总结出来的一种教学法。旅游策划学是旅游管理专业课程体系中一门重要的专业技能课,其突出的实践性和应用性决定了旅游策划案例在教学过程中的重要性。由于种种原因,多数教师在教学过程中并没有把案例的作用充分发挥出来:常常把旅游策划案例仅仅作为支撑其某个论点的材料,要么一带而过,要么全文机械诵读,常停留在文本宣讲的较低水平层面上,旅游策划案例的启发性、示范性、实践性没有得到充分发挥。"SQARE"教学法能够充分调动学生的学习积极性,把旅游策划案例的潜在作用最大限度地激发出来,且对相关学科的案例教学也有极大的启发性。

The"SQARE"teaching method is summarized by the author himself.Tourism planning is an important professional skill course in the curriculum system of tourism management major.Its prominent practicality and applicability determine the importance of tourism planning case study in the teaching process.Due to various reasons,most of the teachers did not give full play to the function of case study:the tourism planning cases are only used as supporting materials for certain arguments.They are either not fully explained to students in terms of their inspirations,demonstrations and practicality towards the event,or simply being read out aloud."SQARE"teaching method can fully mobilize students'learning enthusiasm,maximize the potential role of tourism planning cases,and has great inspiration for the case teaching of related disciplines.