蚌埠市文化创意产业发展对策研究——以星宇文化创意产业园为例

Research on Development Countermeasures of Bengbu Cultural Creative Industry——Taking Xing Yu Cultural Creative Industry Park as an Example

新时代下人民对文化的需求呈现"井喷式"增长,这要求文化产业不断转型升级,而文化创意产业则是社会文化产业转型与地区综合经济结构调整的重要砝码。本文运用PEST分析法深度剖析蚌埠市文化创意产业的发展情况,以蚌埠市星宇文化创意产业园为例,以SWOT分析法研究其现状,得出存在问题,并进行原因分析,在此基础上以经济管理学角度探究新时代下文化创意产业园的发展思路及方向,以推动地方经济转型升级,提高地区综合竞争力。

People's demand for culture under new era presents the"blowout"growth,this requires cultural industry transformation and upgrading,and cultural creative industry is the important factors for the industry transformation of social culture and regional comprehensive economic structure adjustment.This article used the PEST analysis to analyze the development of cultural creative industries,and then through the example of Bengbu xingyu cultural creative industrial park,with the SWOT analysis method to study the present situation,to find out the weak points and perform cause analysis.On this basis to economic management perspective to explore the new cultural creative industrial park development train of thought and directionunder new era,to promote transformation and upgrading of the regional economy,improve the comprehensive competitiveness in the region.