媒介融合下电视新闻栏目建设研究

Development of TV News Section under Media Integration

新媒体的迅速发展,在丰富了媒体形态的同时,也给传统媒体带来了很大压力,尤其是传统电视媒体,受到的影响不容小觑。但与此同时,新媒体的发展也为传统电视媒体带来了转型的契机。在媒介融合的大环境下,传统电视媒体可以借助更新的信息技术主动向新媒体靠拢;同样,新媒体也可以借鉴和吸收电视媒体的长处,使自身得到更好的发展。本文研究了媒介融合环境下电视新闻栏目的发展问题:首先,系统阐述媒介融合的内容及特征;其次,分析了在媒介融合下电视新闻栏目的改革与创新,并且进一步阐述媒介融合对于电视新闻栏目的影响;最后,阐述在媒介融合环境中电视新闻栏目的发展路径。

The rapid development of new media not only enriches media forms,but also brings great pressure to traditional media,especially traditional TV media,which cannot be underestimated.But at the same time,the development of new media has also brought about an opportunity for the transformation of traditional television media.Under the environment of media integration,traditional television media can use the updated communication technology to actively move closer to new media.Similarly,new media can also learn from and absorb the advantages of television media,thus gradually realizing the integration of resources in the media industry.According to the development of TV news column under media Fusion,this paper studies the development of TV news column under media fusion environment.Firstly,it systematically expounds the contents and characteristics of media integration,then lists the development methods of TV news columns in media integration,and further elaborates the influence of media integration on TV news columns.Finally,This paper expounds the development path of TV news column in media integration environment.