知识服务微信公众号分析框架

Anylysis Framework on Knowledge-Service Wechat Public Number

作为社群社交媒体的微信公众号提供知识产品,进行精准化传播,满足用户在社交互动中获得知识的个性化需求。基于其媒体属性和5W传播模型,提出了包括传/受者、传播内容、传播载体、传播策略和传播效果五个要素的知识服务微信公众号系统分析框架,以供相关研究人员参考借鉴。

As a social media, Wechat Public Number provides knowledge products, conducts precise dissemination and meets the individualized needs of subscribers to acquire knowledge in social interaction. Based on the media attributes and 5W communication mode, this study proposes a knowledge-service Wechat public signal system analysis framework, which includes communication subject, content, media, communication strategy and communication effect.