利益相关者视域下的民办高校公信力提升策略研究

Research on the Strategies for Improving the Credibility of Private Universities in the View of Stakeholders

民办高校也是一个典型的利益相关者组织。学生、教师、管理者以及政府、公众、媒体、企业等内外利益相关者,对民办高校公信力建设有着不同的影响。当前,由于一些利益相关者的职能缺位及其利益诉求的被忽视甚至被漠视,民办高校正遭遇着社会公信力的流失。因此,民办高校要与利益相关者建立合作关系,实现"多元主体参与、共同协作发展"的治理模式,以充分调动利益相关者共同参与公信力重建之中。

Private university is also an organization consisting of stakeholders typically.The internal stakeholders such as students,teachers,and managers,together with the external stakeholders such as government,public,media,enterprises etc,all have various influence for the building of private universities’credibility.However,private universities are suffering the loss of their social credibility due to the functional absence of some stakeholders,or the interest of some stakeholders being overlooked or even ignored.Therefore,private universities should set up the cooperative relationship with stakeholders and realize the management model of“participation with multiple subjects and development with concerted efforts”,so as to fully encourage the stakeholders to rebuild the credibility together.