闽台民俗体育文化“走出去”的障碍与对策

Analysis on Obstacles and Countermeasures of Fujian and Taiwan Folk Sports Culture Internationalization

文章采用座谈、走访、电话、问卷等方式,对闽台民俗体育文化"走出去"进行调查。研究发现:在国际推广与普及闽台民俗体育文化的过程中,主要的障碍依次是本土化文化缺失、苦于无门、文化理解差异、语言障碍、政策扶持力度不足、市场运作不强、文化精品有限、文化自信不够等。并提出了利用民俗节日推动,依托网络、媒体推动,借助"孔子学院"推动,发挥华人和国际友人"桥梁"作用,打造精品赛事推动,书籍、文物和展演推动,培训、讲座、论坛推动,学术交流、智库推动等对策建议。

By means of discussion,inteview,telephone and questionnaire,the article investigates the"going out"of the folk sports culture and creative industry in Fujian and Taiwan.It is found that in the process of international promotion and popularization of the folk sports culture in Fujian and Taiwan,the main obstacles are,in order,the lack of indigenous culture,suffering from lack of access,cultural understanding differences,language barriers,inadequate policy support,weak market operation,limited cultural products,insufficient cultural confidence and others.It also puts forward the possible means of promotion,such as folk custom festival,network and media,"Confucius institute",and the friends'"bridge"between Chinese and foreign people.