摘要
随着时代不断进步,旅游对人们越来越重要。丽江是知名的旅游城市,2017年,丽江接待国内外游客共计4069.46万人次,其中国外游客118.58万人次,国内游客3950.88万人次。由此可见旅游市场的潜力巨大,旅游市场需要借助一个平台来处理信息。移动互联网的出现,为旅游带来了新的契机,而微信已成为了我们生活中不可缺少的社交软件,足不出户就可以了解到想要的信息。旅游微信平台的建设对于旅游信息的交互作用巨大。
With the continuous progress of the times, tourism is becoming more and more important to people. Lijiang is a well-known tourist city.In 2017, Lijiang visited a total of 40,694,600 tourists, including 1,1185,800 overseas tourists and 39,508,800 domestic tourists.Thus it can be seen that the tourism market has great potential. Therefore, the market needs to use a platform to handle information. The emergence of the mobile Internet era has brought new opportunities for tourism. WeChat has become an indispensable social software in our lives, and we can learn the information we want without leaving home. The construction of the tourism WeChat platform has great interaction with tourism information. The construction of the tourism WeChat platform plays an important role in the interaction of tourism information.
作者
王金宇
杨欢
赵斌
何武玲
黄桂燕
Wang Jinyu;Yang Huan;Zhao Bin;He Wuling;Huang Guiyan(Tourism and Culture College of Yunnan University, Lijiang 674199,China)
出处
《管理观察》
2019年第2期89-91,共3页
Management Observer
基金
大学生创业项目"丽江导游信息微平台的建设和应用"项目编号:201613328002
指导老师:李超
关键词
旅游
微平台
丽江
信息
Tourism
Micro platform
Lijiang
Information
