河北省果蔬产品品牌提升策略研究

Research on Brand Promotion Strategies of Fruits and Vegetables Products in Hebei Province

品牌建设是果蔬产业发展的重要环节。河北省是农产品生产大省,在京津冀协同发展、河北雄安新区建设大背景下,创建与发展果蔬品牌成为河北省果蔬产业发展的重要契机。通过对河北省果蔬产业发展现状进行调研,深入分析制约产业发展的障碍因素,并介绍该省品牌建设的成功经验与模式,提出今后果蔬产业发展的对策与建议,旨为河北省果蔬产业发展提供理论支持。

Brand building is an important link in the development of fruits and vegetables industry.Hebei is one of the major agricultural production provinces in China.Under the background of coordinated development for Beijing-Tianjin-Hebei region and the construction of Xiongan New Area,brand building for fruits and vegetables products becomes the important opportunity in developing fruit and vegetable industry in Hebei.The development status of fruit and vegetable industry in Hebei was investigated,the factors limiting the industry development were analyzed,the successful experiences and modes in brand building were introduced,and the countermeasures and suggestions were put forward to provide theoretical support for the development of fruit and vegetable industry.