河北养元市场成长期的营销策略

Research on the Marketing Strategy of Hebei Yang Yuan Company in Market Growth Period

通过对外部环境和内部环境的系统分析,河北养元明确了企业自身的优势和劣势,以及市场面临的机会和威胁。在此基础上,河北养元制定了企业市场成长期的营销策略,即定位策略上专注于县乡礼品市场,产品策略上聚焦核桃蛋白饮品,渠道策略上坚持渠道推动为主,这三大策略成为引导企业成功的关键因素。河北养元市场成长期的营销策略和发展路径,符合我国中小企业的资源现状和市场现状,对中小企业转型升级、发展壮大具有很强的参考价值和借鉴意义。

Through systematic analysis of the external environment and the internal environment,Hebei Yangyuan has defined its own strengths and weaknesses,as well as the opportunities and threats facing the market.Hebei Yangyuan has formulated a marketing strategy for the growth of the enterprise market,that is,focusing on the county and township gift market,focusing on walnut protein drinks,and adhering to channel promotion.The marketing strategy of Hebei Yangyuan Market has a strong reference value for the development of SMEs.